In
2004, it appeared Ralph Nader might again tip a presidential
election to George Bush. John Pearce, Kathy Cramer, and a
team of great progressive activists decided to try to stop
that from happening.
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The Flash Movie that started it all. The one-minute
case, asking Nader not to run.
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The national OpEd campaign that told millions of readers
of the Ralph Don’t Run website.
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The Meet the Press moment that catapulted Ralph Don’t
Run to national prominence.
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Poll Watch, the simple graphical story translating
copious polling data to a single accurate reflection
of Nader’s impact.
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The
Battleground State Electoral College map – showing
the Nader effect where it mattered most.
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The “Don’t Vote Ralph” Flash movie,
proving Nader was helping re-elect George Bush.
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Hundreds of thousands of Emails in multiple campaigns
all year.
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The
Ad campaign that reached 3 million likely Nader-leaners
in ten battleground states’ alternative weekly
papers in the last three weeks of the campaign.
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The Bottom Line:
"Ralph Don’t Run" and "The Unity Campaign"
helped drive Nader’s vote total from 3.5% in 2000 to
less than 0.4% in 2004.
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